Grow, Grow, Grow — CRM Technology is the way

Now more than ever, health systems and health plans across geographical boundaries are partnering to provide top-notch care in high-growth areas, helping fuel strong local economies and thriving communities. What’s happening in Nashville is a perfect example and CRM technology to support growth is on the rise.

As Nashville’s explosive growth continues, the spotlight is shining even brighter on the city’s healthcare sector. With an already well-established reputation in healthcare management, the city is experiencing a significant economic lift from this dynamic industry. According to a study conducted by The Research Center at the Nashville Area Chamber of Commerce, the city’s healthcare ecosystem contributes $46.7 billion to the local economy annually. More than 500 healthcare companies have operations in Nashville, and the report notes that not only has growth been especially strong since 2011, the sector even continued to add jobs during the downturn of the Great Recession.

The Research Center estimates that the presence of the Nashville healthcare industry helps create and sustain more than 273,000 jobs within the Nashville region across many industry sectors.

The Challenge of Managing Growth

Of course, just as cities experience growing pains, healthcare organizations experience similar challenges as opportunities present themselves and changes in the industry occur.

If you’re an up-and-coming “It” city, you can expect to have some traffic issues to deal with. And eventually, adding more lanes to the highway isn’t going to be enough to alleviate the problem. Similarly, if you’re a health system, health plan or managed care organization with triple-digit member growth and a rapidly expanding provider network, you can’t keep “getting by” with Excel spreadsheets, legacy systems, manual processes and disconnected data and workflows.

The hard truth is, those inefficiencies will add up, in the form of productivity bottlenecks, quality and consistency issues, an inability to track and report on network development and performance in real time, and more. Sure, you can add in more workarounds and tools to manage contracts, credentialing, online provider directories and reporting, but unless they’re seamlessly connected and built to scale, you’re only pushing the problem out to another day. You’re not solving it.

Correcting a boomtown’s traffic nightmares isn’t easy. Fortunately, managing a complex, growing healthcare provider network has gotten a lot less challenging in recent years—if you know what to look for. As you consider your growth plans, consider how you’re going to accommodate that growth, now and in the future. A solution that is built to scale and is cloud-based solves many growing-pain issues.

At a high level, a modern, robust solution for building and managing a provider network should include:

  • Rich mobile-ready and web-based user experience
  • Built-in automated workflow for the provider application, credentialing and contracting process, including electronic document signatures
  • Robust details about the fee schedule and any value-based contracting terms
  • Online real-time access, both internally and externally, of an accurate provider directory
  • Robust analytics in a configurable and graphical view
  • Open APIs to integrate with your internal systems
  • Continual automated check for regulatory compliance issues (OIG, background checks)
  • Scalable and HIPAA compliant

Let us help you anchor your organization for seamless growth.

Just as healthcare organizations are often anchors for a community, technology is increasingly the anchor for growing strong healthcare organizations. Virsys12’s V12 Network allows growing provider networks to work better together. Get in touch for a free consultation.

About the Author

About the Author

Tammy Hawes is CEO and Founder of Virsys12, a Healthcare Focused Salesforce AppExchange and Consulting Partner. Hawes launched Virsys12 in 2011, with a track record of more than 25 years of executive success.

About the Author