Virsys12 Acquired by HealthStream, a Leading Healthcare Technology Platform Company.

The Power of Intelligent Provider Data Management – Beyond Credentialing

The healthcare landscape of 2025 presents unprecedented challenges. By 2050, one in four people in North America will be over 65, driving demand for systems that can manage complex, long-term care. Meanwhile, rising patient expectations, financial pressures, regulatory complexity, and the shift toward value-based care are transforming how healthcare organizations operate.

Health system leaders increasingly turn to enterprise software solutions to navigate these complexities. At Virsys12, we’ve witnessed firsthand how provider network intelligence platforms are helping payers and providers overcome critical challenges while creating pathways to innovation and efficiency.

There is more to healthcare provider data management than implementing and using a credentialing system. This is just one piece of the puzzle.

Critical Healthcare Challenges in 2025

1. Financial Pressures and Cost Management

Healthcare costs continue to soar, driven by inflation, advanced medical technologies, and increasing chronic disease prevalence. Health plans and health systems face pressure to reduce administrative expenses while maintaining quality care. Our V12 Network and V12 Provider Data Engine solutions directly address this challenge. By automating manual processes related to provider data, provider credentialing and all provider lifecycle workflows, most organizations are able to reduce administrative costs by 40-50%.

2. Fragmented Data and Interoperability

Data fragmentation remains a significant issue across healthcare. The lack of seamless integration between disparate systems results in inefficient information exchange and compromised access to care.

Virsys12’s provider network intelligence platform solves this through real-time API integrations within the product and the companion product V12 Data Exchange. With primary data sources like CAQH, NPPES, and other industry-leading provider data sources, our solutions maintain a single source of truth for updated provider data. Thus, eliminating erroneous provider data and optimizing provider credentialing workflow processes – ultimately improving accuracy.

3. Regulatory and Policy Changes

Regulatory changes continue to pressure health plan leaders. The implementation of new transparency requirements and anti-competition policies adds layers of complexity to provider network management. The regulatory timeframes required to credential a new practitioner, provider group, or facility is shrinking in most states. Utilizing V12 Rosters, our customers have the flexibility to easily import delegated rosters, and other provider data sources, in a roster format with drag and drop field level data mapping.

V12 Network’s automated workflow processes and compliance features ensure that organizations stay ahead of regulatory requirements. The platform continuously tracks provider credentials, changes in provider data, and network adequacy, automatically flagging issues before they become compliance problems. Additionally, the built in FHIR interfaces for output of the provider directory is available to meet regulatory compliance issues with provider data.

4. Labor Shortage

The healthcare sector faces a critical labor shortage affecting clinical and administrative staff. Health systems must balance adequate staffing with effective cost management. Why rely on manual work when an intelligent provider data solution can accomplish in minutes what would otherwise take hours?

Our automation solutions dramatically reduce manual effort in provider management, allowing organizations to reallocate staff to higher-value activities. Our customers typically reduce manual verification tasks by 75% while improving accuracy and provider satisfaction.

5. Patient-Consumer Expectations

Rising consumerism in healthcare drives demand for transparency, convenience, and personalized care.

Our intelligent provider lifecycle management and data solutions ensure patients have accurate information about in-network providers. Thus, reducing frustration and improving the member experience. Internally, health plans gain real-time visibility into network adequacy and access issues, enabling proactive management.

How Virsys12 Transforms Healthcare Operations

Virsys12’s solutions address these challenges through specialized capabilities:

Provider Lifecycle Management

Our provider lifecycle management solution, V12 Network, automates the entire provider lifecycle from provider recruitment through credentialing, network activation and ongoing management. Organizations typically see credentialing times reduced by 56% while improving provider data accuracy and provider satisfaction.

Intelligent Data Management

V12 Provider Data Engine (PDE) is our intelligent data management platform. It continuously monitors primary sources and other industry-leading provider data sources, automatically validates changes, and updates provider records based on easy configurability in business rules. Organizations achieve 90% directory accuracy while eliminating most manual verification tasks.

Network Intelligence

Our platform provides unprecedented visibility into network composition and helps identify and recommend new practitioners for a network or create a new network by querying existing providers. Health plans can proactively identify gaps, optimize network design, and ensure the right practitioners across all service areas.

Integration Capabilities

Our solutions integrate seamlessly with existing systems through pre-built APIs and connectors. This eliminates data silos while ensuring consistency across platforms with integrations to CAQH, NPPES, Baton Health, H1, CertifyOS, ProviderTrust, Verisys, and others.

Enterprise AI

V12 Network and V12 PDE also leverage artificial intelligence to automate complex relationships of practitioners, help with decisions on data accuracy, predict provider network needs, and optimize provider data management. This intelligence transforms provider data management from a cost center to a strategic advantage.

Real Results from Healthcare Leaders

Leading healthcare organizations rely on Virsys12 to transform their provider operations:

Looking Forward

As healthcare continues to evolve, provider network and data management will become increasingly critical for organizational success. Those who embrace Provider Network Intelligence now with an automated solution such as V12 Enterprise – including V12 Network, V12 PDE, V12 Roster, and V12 Data Exchange – will gain significant competitive advantages in cost management, member satisfaction, and strategic growth.

Virsys12’s solutions are uniquely positioned to address healthcare’s most pressing challenges through intelligent automation, real-time data integration, and advanced analytics. By transforming provider data management from a manual process to a strategic capability, we’re helping healthcare organizations deliver better results at lower costs.

For health system leaders navigating 2025’s complex landscape, the message is clear: intelligent provider network management isn’t just an operational necessity, it’s a strategic imperative for sustainable financial success.

To learn more about how Virsys12 can transform your approach to navigating the complexities of provider data management, get in touch with us today!

Keep up with Virsys12 and how we are eliminating inefficiencies in healthcare by following us on LinkedIn and X.

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About the Author

Tammy Hawes is CEO and Founder of Virsys12, a Healthcare Focused Salesforce AppExchange and Consulting Partner. Hawes launched Virsys12 in 2011, with a track record of more than 25 years of executive success.

Picture of About the Author

About the Author

Tammy Hawes is a Vice President at HealthStream (Nasdaq: HSTM), following HealthStream’s acquisition of Virsys12 in October 2025. She founded Virsys12 in 2011 and led the company’s growth as a leading innovator in Provider Lifecycle Network Management automation and AI. With more than 25 years of executive experience, Hawes continues to advance HealthStream’s mission of empowering healthcare organizations through technology, data, and workforce solutions.