Five Reasons Companies Struggle With CRM Implementations

Over the last two decades, customer relationship management (CRM) systems have witnessed a remarkable surge in popularity and demand.

They serve as invaluable tools for gathering comprehensive information on customers and prospects, facilitating a seamless experience from the initial interaction during the sales cycle to ongoing customer support. Notably, numerous CRM systems possess the capability to integrate with internal operational systems, boasting a high degree of configurability.

At first glance, the prospects offered by these systems seem highly promising. However, the unfortunate reality reveals that many organizations harbor unrealistic expectations, perceiving CRM systems as magical solutions to their internal communication and business process woes. Consequently, the outcomes of their implementations often fall short of expectations, leaving them underwhelmed and disillusioned.

Visit Forbes Technology Council’s website to read the full article.