Emma and Virsys12 Explore Customer Experience and Data

NASHVILLE, TN – In a joint announcement from two of Nashville’s recent award-winning entrepreneurial technology companies, Virsys12, and Emma Email Marketing will join with Salesforce.com to host a panel discussion on data and the customer experience themed Customer Loyalty: How Better Data Builds Better Relationships, March 5th, 3:30 – 5:00p at the Emma Bistro at their headquarters, 9 Lea Avenue. The panel will be moderated by Nashville Technology Council executive director Bryan Huddleston and is free and open to the public.

“When we talk about helping our clients market in more personal and relevant ways, a lot of that work really starts with data,” comments Emma CEO Clint Smith. Virsys12 Founder and President Tammy Hawes continues, “Access to all the data in the world will not help if your database is not customized to meet specific business needs or if it is not easy for your team to use. We’re looking forward to talking about innovative ways to drive data integrity.”

The panel will consist of Grey Garner, Marketing Strategist for Emma, Tammy Hawes from Virsys12, and Joseph Curtis, a Regional Manager for Salesforce.com. Also joining the panel to represent local businesses currently expanding their customer intelligence initiatives will be Elizabeth Geist, Vice President of Client Services at LetterLogic and Jennifer Martin, Vice President of Alday Communications.

Space is limited and registration is required. You can register at Eventbrite.com. Check-in and networking from 3:30 – 4:00. Panel begins at 4:00.

Emma is a web-based email marketing service that helps organizations communicate in style. Designed to make effective email strategies easy for today’s marketer, Emma is known for award-winning customer service and world-class design. Headquartered in Nashville, Emma powers the emails of more than 45,000 organizations worldwide, including the Atlanta Falcons, Bridgestone and Method. To learn more, visit myemma.com. Follow Emma on Twitter at twitter.com/emmaemail or on Facebook at facebook.com/emmaemail.

 Virsys12 is­ a leading Nashville-based, award-winning technology consultancy and a Silver Salesforce.com Cloud Alliance Partner. The rising firm specializes in Salesforce products and is focused on healthcare. Founder and CEO Tammy Hawes along with her partner, Valerie Landkammer, bring over 30 years of executive success achieved across a wide variety of large, small, public and private enterprises. Virsys12’s rapidly growing individually certified team maintains top customer satisfaction ratings and excels in lean business process and creative solutions. Virsys12 is the choice for any business using cloud data to improve quality, speed, security and accountability in their operations. For more information visit www.virsys12.com

 To view invitation: http://bit.ly/1f016zt