Virsys12 Presents “Modernizing the Healthcare Experience” with Local and National Experts

NASHVILLE, TN. – 2013 NEXT Award-winning technology consultancy and Cloud Alliance Partner Virsys12 joined executives on Thursday, September 25th at Nashville’s Bridge Building to examine strides in technology that are already reshaping the future of healthcare. A capacity crowd witnessed new product presentations and had the opportunity to discuss with industry panelists how quickly these innovations might change common healthcare best practices both internally and externally.

In addition to Salesforce Regional Vice President Shannon McGovern and Principal Sales Engineer Alex Kwain, attendees heard from a panel moderated by Virsys12 President and Founder Tammy Hawes that included Jessica Blackburn, VP Marketing and Business Development for ReviveHealth; Hugh Gaston, VP of Operations for Acumen Physician Solutions; Kent Holdcroft, SVP Sales and Marketing for PharmMD; Mike McCulla, SVP Marketing for Haven Behavioral Healthcare; and Kristen Toth, Director for St. Thomas Health Alliance.

“There are many targeted solutions being introduced daily to solve the rapidly changing healthcare landscape but Virsys12 believes that there is no better platform than Salesforce to bridge the customer’s real time needs and various sources of customer data,” explains Tammy Hawes. “And with the addition of the Salesforce1 mobile app and robust analytics, accessibility and visibility to your data is at your fingertips.”

“Healthcare is Salesforce’s fastest growing industry because of our agile, flexible and open platform. It fits perfectly with the shifting landscape in healthcare where customers, from patients to physicians or members, are at the center of everything we do,” shares Shannon McGovern. “Our customers are tackling the digital healthcare transformation head on to modernize the consumer experience and become customer companies!”

Other key points from the panel dialogue included:

Kent Holdcroft: “We’ve recently added a new opportunity leader board that gives us the necessary visibility to enhance our sales process, make strategy actionable, and report customer acquisition at an executive level.”

Jessica Blackburn: “The key to effective, healthcare communication is knowing your customer and delivering compelling, relevant content specifically created for them, based on their preference. Also data quality and a ‘single source of truth’ are vitally important. Technology is the only means to truly fuel these strategies.”

Hugh Gaston: “Salesforce is key because we use it for Sales but also for Implementation Project Management, Customer Support, Account Management, and even some Product Management. The best part is that it provides a 360 degree view of each customer with their entire history.”

Kristen Toth: “It’s about people and Salesforce has allowed our team to build and use powerful metrics that make us more responsive and proactive. This helps fuel successful relationships with our partner physicians.”

Event attendees continued the discussions following the official presentation on the Bridge Building deck overlooking the city of Nashville, healthcare capital of the United States with over $70 billion in revenues generated from healthcare companies based in the city and surrounding area.

Recently, Virsys12 has been named a finalist for the 2014 NEXT Awards in the Technology Growth category. In addition, founder and president Tammy Hawes has been selected as the sole female finalist for Entrepreneur of the Year. The awards are sponsored by The Nashville Area Chamber of Commerce and the Nashville Entrepreneur Center.

Virsys12 is­ an award-winning technology consultancy and one of Tennessee’s largest Cloud Alliance Partners serving clients nationwide. Founder and President Tammy Hawes and her leadership team bring over 50 years of executive leadership success achieved across a wide variety of large, small, public and private enterprises. Virsys12’s rapidly growing individually certified team maintains top customer satisfaction ratings and excels in lean business process and creative solutions. Virsys12 is the choice for any customer centric business using cloud data to improve quality, speed, security and ROI. Visit