Virsys12 Adds Senior Consultant and Developer as Growth Continues

(Nashville, TN) Virsys12, an award-winning, certified Salesforce Gold Consulting Partner, continues to strengthen its expertise in healthcare and reinforce its focus on client success with the addition of Laura Heffelfinger as Senior Consultant and Tim Sinard as Developer.

“With recent uncertainty and ongoing changes in the healthcare environment, technology has never been more essential for helping our clients transform their businesses,” says Virsys12’s CEO, Tammy Hawes. “Salesforce’s Health Cloud and promising innovations like Einstein Artificial Intelligence (AI) present opportunities to improve both operations and outcomes. Our newest team members bring the talent and experience to help clients build for the future.”

Laura Heffelfinger, Senior Consultant, Virsys12
Laura Heffelfinger, Senior Consultant, Virsys12

Laura Heffelfinger joins Virsys12 as Senior Consultant with of experience deploying Salesforce throughout North America, Europe, India and Japan within the bioscience division of Thermo Fisher Scientific, where she served as CRM Product Owner. She brings a decade of Salesforce experience as she comes to Virsys12 from Ramsey Solutions where she led strategic and execution teams to implement the company’s first CRM. She holds a BS in Biology from the University of Alabama in Huntsville and studied Virology at the Johns Hopkins University School of Public Health.

“I love what Salesforce can do from an operational standpoint to make people and organizations more efficient,” Heffelfinger says. “I’ve seen that technology succeeds best when it’s business driven, so my goal is to help clients get the right processes and solutions in place so that they can stay focused on what’s most important—improving health outcomes.”

Tim Sinard began working with Virsys12 as a contract developer in August of 2016 and joined full time at the end of October. He has already contributed to client successes, working on custom Apex implementations, SMS configurations, and hands-on coding and custom Salesforce implementations. Sinard previously held software engineer roles for UBS Investment Bank and Asurion. He is a Six Sigma Yellow Belt and he holds a BS in Computer Science with a concentration in software and scientific applications from Tennessee Technological University.

“I was excited to join a fast-paced company where I can make a difference and keep learning every day,” Sinard says. “As a developer, I’ve had a lot of experience with different technologies, and I feel Salesforce is the future of development.”

In other staff news, consultant Sara Schroeck recently achieved her Salesforce Sales Cloud certification. As the market evolves, Virsys12 continues to expand, says Vice President of Client Success Paul Peterson.

“Even with a highly competitive hiring environment for technology talent, we are being selective to find candidates who have a vision for healthcare and a passion for change. If you are not content with the status quo and have the skills and passion for healthcare, give us a call. Or email careers[at]virys12[dot]com.”

About Virsys12
Virsys12 is an award-winning, certified Salesforce Gold Consulting Partner focused on healthcare innovation nationwide. With success providing transformative technology for large, small, public and private enterprises, the team maintains top customer satisfaction ratings and excels in lean business process. We solve your hardest problems by making the complex simple, guaranteeing our work for implementation, integrations, applications and technology strategy. More at

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