Why Salesforce is Right for Healthcare Database Management

By Tammy Hawes | March 2, 2020

Data isn’t just at the center of your business, it’s at the heart of everything you do, and that’s never been truer than in today’s environment. But as data has gotten bigger, the challenge of managing it has grown along with it.

In the healthcare industry — already one of the most data-intensive industries around — electronic health records, the rise of IoT, and the trend toward increased collaboration between providers and payers mean more data is coming in from all sides. Selecting and implementing an effective database management system that can process these massive amounts of data is one of the most important operational decisions you’ll make to ensure your organization runs efficiently and achieves optimal outcomes going forward.

Admittedly, database management is something of an obsession for me. After all, I’ve built an entire business around implementing database solutions. Through that work, I’ve come to see even more clearly what a profound difference it makes when you have the right system in place. From my perspective as a career software professional and technology leader, and now, as someone who consults with leaders on database management and technology, there’s no better platform available than Salesforce.

With its unique capabilities, Salesforce not only integrates all the disparate data into a single source of truth, it ensures the data is clean and helps healthcare organizations analyze and make use of their data in new ways. What’s more, it’s showing us how better data management will play an essential role in the industry’s transformation, fueling healthcare innovation going forward.

Here are just a few of the ways Salesforce may change your perceptions about what effective database management can do, particularly in healthcare.

Increase Operational Efficiencies

Managing and processing healthcare data has historically been complicated and expensive, involving large data storage and enterprise warehouses that require servers, software and ongoing maintenance. The cloud analytics capabilities of Salesforce dramatically simplify this process, making it much more efficient to aggregate, reconcile, analyze and apply huge amounts of data to outcomes related to managed care, population health and individual care.

Keeping that data clean is also much easier with Salesforce’s ability to assess and improve data quality and identify and prevent duplicate records — a process that could otherwise cost thousands of dollars and hundreds of hours of staff time.

Optimize Workflow Management

Taking efficiencies to the next level, Robot Process Automation (RPA) automates repetitive, manual tasks and build workflows based on patterns. That might sound daunting, but Salesforce makes it simple: You can identify process criteria and automate the process in a few simple steps, without having to know any code.

For example, the V12 Network provider network management platform uses Salesforce’s RPA capabilities to automate workflows and assign users to specific work across the entire ecosystem, encompassing providers, health systems, payers, employers, service and support, and patient member services. More than just managing the data, this is about using your data in smart ways to make your entire operations function more effectively.

Share Data Seamlessly and Securely

As a single source of truth, Salesforce removes the bottlenecks that disconnected databases and manual processes can create when it comes to sharing, tracking and reporting on data, both within the organization itself and with other critical partners in the ecosystem.

As the system expands and more processes and partners come into play, the improvements to interdepartmental data sharing can deliver significant results. One organization we’ve worked with, myNEXUS, estimates a time savings of 99 work days per year thanks to these capabilities. What’s more, the increased visibility to the data means managers can monitor provider interactions, activities and issues in real time for more proactive decision making.

Drive Healthcare Innovation

Eric Thrailkill, Senior Vice President for Business Intelligence and Analytics at Envision Healthcare, is passionate about data and analytics. As he explains, the cloud analytics capabilities of Salesforce allow us to dig deeper into population health data and use those insights to improve access to care, reduce the cost of care, and enhance care quality and safety.

Eric sees data and analytics as essential to healthcare’s transformation, particularly in bringing together the industry’s fragmented ecosystem. In just one example, he notes that only a small percentage of patient data about the “whole person” lives within the EHR. Salesforce’s ability to integrate data both from within the health system and outside of it plays a critical role in improving care coordination as well as in enabling patients to take more ownership of their health.

Just as important, because Salesforce is a relationship management system, it allows healthcare organizations to use data to personalize patient outreach quickly and seamlessly. With more personalized care comes higher patient engagement, improved compliance, better outcomes and, ultimately, lower overall costs.

In a world of Big Data, finding the right data management solution is a priority, regardless of what industry you’re in. Get in touch with us to learn more about how Salesforce can help you integrate, process, analyze and apply your data like never before.