Salesforce’s Upgraded Pardot: Engagement Has its Benefits

August 18, 2016

Pardot Engagement Studio

What do you get when you marry marketing automation and real-time marketing analytics with easy-to-understand dashboards available across company departments? Answer: Pardot Engagement Studio.

Use of marketing automation continues its rapid growth into all businesses including healthcare. There are simply not sufficient man (or woman) hours in the day to respond immediately every time someone visits your website, posts on social about your brand or sends an email inquiry. Automation allows you to respond quickly and accurately (most of the time) based on the data you may already have on that audience.

Pardot, acquired by Salesforce in 2013 as part of the ExactTarget deal, continues to make strides to provide b2b clients with the integration insights that are driving change in business. According to this article, 21% of digital marketers report key marketing data is still in silos, demanding more time and resources to extract the knowledge needed for agile marketing.

Virsys12 has been implementing Pardot for a growing number of our clients and this new feature is another reason why they should. Read more about how Pardot is continuing to grow as a leading option for this vital path to connect to customers and patients.

http://www.mediapost.com/publications/article/278991/salesforces-upgraded-pardot-breaks-down-data-silo.html