Salesforce’s State of Marketing Report: High Performers Prioritize Customer Engagement, Personalization
March 31, 2016
Salesforce’s newly released “2016 State of Marketing Report”points to an increased focus on customer satisfaction and engagement issues, fueled by changing customer expectations as the physical and digital worlds merge.
With more information in the hands of the customer, the report emphasizes the need for marketers to place a priority on adopting a customer journey strategy and spearheading the digital transformations that will allow the organization to create more personalized, omnichannel customer experiences.
The findings also indicate that high-performing marketing teams are seeing increased ROI from their digital marketing efforts, including email, mobile and social marketing.
You can read more about these key findings and download the full report here.