Are you Improving Referral Tracking for Patient Acquisition? [Salesforce Webinar]

August 30, 2016

Today’s provider networks are growing in news ways. No longer the assumed destination for any health referral, health systems are learning the value of nurturing and marketing for referrals. In many cases, referrals from a single primary care physician can represent over $1M in revenue to specialist providers. This new light on the need on a consistent flow of patient referrals is changing behavior particularly as the marketplace has become increasingly competitive. Now more than ever, outdated or manual marketing processes are costing organizations potential patient growth and revenue.

“Accelerating Every Step of Patient Acquisition with Salesforce,” a recent webinar hosted by Salesforce’s Senior Director of Industry Solutions, Melissa Boyle, Virsys12’s CEO Tammy Hawes shared her experiences working with clients to implement healthcare technology solutions that help them build stronger, mutually beneficial relationships with referring physicians and ancillary providers such as home health, alternative therapies and more.

Also joining Salesforce on this webinar was Nicholas Lemmon, Manager of CRM for Spectrum Health who presents a case study and Gareth Sullivan, Principal Solution Engineer for Salesforce who presents a demo on the physician referral process in Health Cloud.

Virsys12 is a Salesforce Silver Consulting Partner and has extensive success in the evolving world of healthcare business growth. In the webinar, Hawes and other speakers explored healthcare technology strategies and systems, such as the Salesforce Health Cloud Physician Referral solution, that can provide both real-time access to data and the ability to analyze that data for actionable insights. Hawes also highlighted Virsys12’s application, V12 ACO, that automates and accelerates the process of tracking patient and physician referrals.

“You have to measure your referral process,” Hawes concludes. “And you need a real clear and accurate view of who is in your network to prevent ‘leakage’ or loss of revenue associated with referrals out of network.” Addressing the costs—from lost referrals and difficulty identifying referral patterns to the impact on the patient experience—associated with outdated systems is essential. She also encouraged health systems to look at publically available quality data to cross-reference these ratings with providers in system and out of system to see why referrals are going out of system.

This webinar will show you why investing in technology to streamline and strengthen your physician outreach efforts makes smart business sense. Hawes wraps it up with stressing this charge to all: Improve your liaisons’ ability to make informed referrals, keep a score card and continuously grow your insights on what strengthens referrals to and from your individual providers.